November 2017


Myths of Obtaining SEO Certification


SEO certification is a controversial topic, to say the least. In a fast-growing industry like this having no professional standards whatsoever, websites offering certification courses are in hundreds and the basis of their certification remains a mystery.

Is there an industry-recognized SEO Certification Program?

After doing some research on their claims of a “peer reviewed” process, we realize that there existed only one established group named Search Engine Marketing Journal and that’s in past tense.

In fact there was only one organization that came close to the credibility of being a “standards body” and that was SEMPO Institute, launched in 2008 by the Search Engine Marketing Professionals Organization, but was closed in 2012.

Even though many certification programs do exist, they don’t fill the shoes of an industry certified course because

So why doesn’t Google offer a certification course for SEO just like they do for Google AdWords?

This is a commonly discussed question in the industry and it didn’t come as a surprise when it was raised in a virtual keynote with Gary Illyes. Let me break down the key points in his answer,

By now you would have understood the level of ambiguity surrounding the SEO certification. SEO is more of an art than a method. It is safe to say that there is no value in SEO certification except that the process of certification itself can generate income. That said, there are methods to become a professional in SEO without a certificate hanging on your desk. Allow us to demonstrate

Take a leap of faith

Look for an opportunity, preferably an internship or even a low paying job that allows you to work around SEOs.

Even Batman had a mentor

The best way to learn would probably be to find a mentor with whom you can spend time and even assist them in their work. Nowadays, people connect through social media with virtual mentors whom you can follow and ask questions.

Content is king

Another basic method is to search for content and read. Read everything you can get your hands on from recognized sources or from people you follow.

If you are done with all the above, then it’s time to get down and get your hands dirty cause the best method to really master the subject is to work on real time projects.

<p>SEO Training Academy in Chennai</p>

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