Optimizing your website for higher search engine rankings and traffic improvement requires checking off several tasks. The list is vast that is easy to oversee some important aspects that can impact your page ranking. That is why we have compiled this one-source article where everything about SEO on-page optimization is discussed in brief.
Titles are what attracts an audience to your posts and pages. Every title tag must be optimized to contain the targeted keywords featured in related keyword searches. The length of an ideal title tag is 60 characters. You may also append your brand or product name at the end or beginning of the title tag to boost brand recognition.
Meta descriptions are short descriptions about the entire article or web page. They must include the targeted keyword, so that the search engine will rank it higher for related search queries used by users. The ideal length for meta descriptions is 155 characters or below.
The URL is the web address of your post/page. Include the keyword in the permalink structure for maximum search engine ranking.
Heading tags help search engines to understand what your web page is all about. Use of heading tags like H1, H2, H3, etc. with keywords will increase search engine ranking.
Images make a content easy to read. They break the monotonous of blocks of text. Aa suggested best practice is to include at least one image per post. Also, the image Alt Tag can be optimized with the keyword or its variation. Uploading the image with the brand name + keyword will also prove beneficial for search engine ranking.
Content & its length
Any content above 500 words and under 1000 words has a good scope of being ranked higher by Google. However, Google does measure the quality of content before placing it higher. So skip stuffing and spamming your content with keywords. Stick to a minimum word count, say 400 words if that serves the purpose.
Semantics refers to the use of variations and alternatives of the targeted keywords. This serves two purposes: gives the search engine a better idea of your web page/post; prevents Google from penalizing your ranking for over keyword optimization.
The site structure should be designed in simple terms. The user must be able to reach their intended target under 3 clicks. If your site structure calls for more than that, consider redesigning the site navigation.
Internal links to related articles, pre-published posts, research material, etc. within your website add credibility and increase traffic to your web page.
Links to articles, research material or posts outside your website also serve the same purpose as Internal linking. Make sure you insert the link in the right anchor text to increase click through rates.
In case you are using WordPress for hosting, get the Yoast plugin. It is highly user-friendly and will ease your efforts for on-page optimization.
SEO Tools for Analysis & Monitoring
Google Analytics is the go-to tool for every search engine professional. Set up the Google Analytics code in your website to track incoming website traffic, their sources and related metrics.
Google Webmaster Console
Google Webmaster Console reports helps keep a tab on the search engine queries, crawl errors, security issues and so on that need to be monitored on a regular basis.
Sitemap makes it easy for search engines to communicate with your web page in a better fashion. They are like maps for search engines that facilitate navigation within the web page. An XML Sitemap must be created and submitted to the Google Webmaster tools for better search engine performance.
A Robots.txt is an exclusion protocol that websites use to communicate with web tools and search engine crawlers. It informs the search engine of the main areas where search or crawling should not be done.
Page loading speed plays a major role in delivery User Experience. Use Gtmatrix tool to periodically monitor your website’s loading speed. Conduct a page loading speed test post on-page optimization for evaluating performance.